Apple's new software will hopefully provide a fast track for teams that use both Macs and PCs. When a videographer shoots in one format, but the editor has to convert the footage to another, the workflow screeches to a halt. Transcoding media - especially big files like those that use RAW codecs - can take a lot of time and resources. This means they won't have to devote time or computing power to transcoding the files - they can simply load them into their editing suite and get to work. The company released beta software that lets Windows editors work with ProRes RAW files in Adobe's Premiere Pro, After Effects and Media Encoder. Apple's ProRes RAW codec isn't a very popular choice among shooters, but that may change now that the format isn't exclusive to Apple's computers. One major part of the equation for achieving high-quality footage is shooting in a RAW codec, which creates lossless files that are suitable for color correction and other enhancements. Thanks to a combination of more affordable cinema cameras and increasingly powerful software, professional video producers are able to net some impressive results.
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